How to Identify High-Quality Sites for Link Building

As someone with over 33 years of experience in the SEO industry, I've seen the evolution of link building strategies. From questionable tactics like hacking sites and buying links to more organic and high-quality approaches, the landscape has drastically changed. Today, I want to share with you the modern and relevant methods to identify site quality for link building. When conducting link building, it is essential to identify high-quality sites to establish a good reputation and prevent penalization from search engines Introduction Link building plays a crucial role in improving website rankings and organic traffic. However, not all links are created equal. In the past, Google's Penguin update specifically targeted link schemes, emphasizing the need for high-quality and relevant links. This is why it's essential to evaluate prospective sites before pursuing a link building strategy. The next step is to conduct a thorough audit of the website, identifying any potential issu...